KEERO CRICKET NOODLES
Branding • Packaging • Design • Web
Most insect based products rely on shock value to promote their products. This builds upon the negative stigma associated with eating bugs in western culture and reducing the positive aspects of using insects as a protein source.
Project GoalsKEERO cricket noodles are made with cricket flour, rich in protein and nutrients. They provide an environmental alternative to traditional protein sources, and they can integrate easily into everyday eating. The goal is to create great tasting noodles while allowing customers to reframe the perceived strangeness of eating bugs.
RGD SLD Award for Packaging Design (Series)
2022 ADCC Student Design Silver Winner 2022
RGD Honourable Mention for the Garden Award for Strategic Design 2023
Project Application
